Sip & Paint and Cinema
Bulles de Nuit commissioned us to design an autumn campaign highlighting their products through authentic, cozy consumption moments that capture the spirit of the season. The goal: to refresh the creative approach while moving away from standard, repetitive PR package formats. To innovate and diversify the generated content, we reimagined the gifting strategy by splitting it into two distinct concepts, each offering creators a unique experience rather than a single, uniform delivery.
Creating moments, not just content
The first concept, Sip & Paint, invited creators to slow down and reconnect with their creativity. With a glass of Bulles de Nuit Rosé in hand, they were encouraged to share a quality moment with loved ones, paintbrush in hand. The idea was to highlight the brand’s friendly, gentle, and inspiring side within an intimate, artistic atmosphere perfectly suited for autumn.
The second concept, Cinema, focused on the comfort and simplicity of autumn evenings. Creators were invited to enjoy a glass of Bulles de Nuit Original while watching a good movie or during a relaxing night in, complete with popcorn. This concept aimed to anchor the brand in everyday moments while maintaining its elegant and festive appeal.
By splitting the deliveries into two complementary themes, the campaign generated varied, organic content tailored to different creator styles, all while maintaining strong visual and narrative consistency.
An autumn campaign designed to celebrate the present moment, creativity, and the joy of sharing—one glass at a time.
