Nordika
Nordika entrusted us with the launch of its new line of holistic dog nutrition, available exclusively at Mondou and Ren's Pets. Born from a desire to offer 100% Canadian dog food that is scientifically grounded, transparent, and accessible, Nordika offers recipes developed in collaboration with animal nutritionists, crafted from local, fully traceable ingredients. The brand addresses the lack of high-end Quebec options that combine quality, trust, and local roots. Our mandate was to introduce this new brand to the Canadian market by building a strong, credible presence that stays true to its values: local ingredients, responsible manufacturing, and animal well-being at the heart of every recipe. To ensure a lasting impact while creating a memorable launch, we designed a three-part strategy combining influencer marketing, public relations, and event experience.
A strategy built to last
The first phase relied on a multi-month influencer marketing campaign designed to generate a steady stream of authentic, engaging content around Nordika. Creators were invited to integrate the brand into their daily lives with their dogs, highlighting genuine and meaningful moments.
In total, 19 content creators participated in the campaign, producing 20 original pieces of content and generating significant reach within their communities.
The campaign was also supported by a public relations strategy that secured several features in Quebec media. This media coverage helped strengthen Nordika’s credibility and brand awareness as it entered the market.
Marking the launch with an immersive experience
Designed as the highlight of the campaign, the event on April 9th marked Nordika’s official arrival in stores. Content creators, partners, and media gathered at La Toundra, at the Circuit Gilles-Villeneuve—a venue carefully chosen to celebrate this launch in a warm and welcoming atmosphere.
The goal was not just to highlight the arrival of a new brand, but to bring the Nordika universe to life. Every detail of the event was conceived to concretely reflect the brand's values and offer an immersive experience.
In collaboration with Menu Extra we created a menu inspired by Nordika’s recipes, a culinary interpretation of its ingredients reimagined for our guests. The experience extended to the gift bags, where Menu Extra also crafted a dog biscuit—a simple touch, but one perfectly aligned with the brand’s identity.
