2000's Nostalgia
This spring 2025, Poppers dove into a Y2K-inspired world of nostalgia to promote its 2 new alcoholic beverage flavors: Grape Explosion and Orange Sicle! These new additions fit perfectly with the brand's DNA: fun, youthful, festive, and vibrant!
Unboxing and tasting that made a lasting impression
For the occasion, a PR package was sent to two of the funniest influencers on social media right now: Oli, already a brand ambassador, and Pénélope. Staying true to the theme, we wanted to take them on a trip back in time, and mission accomplished with their PR box, which included an array of goodies such as: retro sunglasses, bubble gum tape, a radio, a DVD with a 2000s compilation, and of course, the two new ready-to-drink cocktails!
We expected hilarious content from our ambassadors, but the result exceeded all expectations. Their videos were funny, engaging, and managed to win over audiences well beyond their own communities. The numbers speak for themselves:
