Poppers x Igloofest 2026
For the 2026 Poppers x Igloofest campaign, Aura Influence was tasked with designing and executing an influencer marketing campaign as part of the "Sous Zéro" promotion, highlighting Poppers' new sugar-free flavor and the festival's exclusive VIP experience. The goals of this initiative were simple: to bring the Igloofest experience—one of the coldest festivals in the world—to life through carefully selected content creators and to generate genuine engagement around the brand.
To achieve this, we collaborated with 12 influencers who perfectly aligned with Poppers' dynamic and bold image. Each talent was invited to the Igloofest parties, which were particularly freezing that weekend, and received an exclusive PR box containing items designed to maximize their on-site experience. This personalized approach allowed the creators to fully immerse themselves in the experience while producing engaging content for their communities.
At the same time, Aura Influence talent Olivier Marcotte served as a Poppers ambassador, producing video segments that were shared on the brand's social media channels.
As an on-site activation, Olivier wore a sweater for some of the videos with cups attached to it, recreating the concept of beer pong. Festival-goers could try to toss a ball into the cups to win cans of Poppers. This activation created a direct and playful interaction with the public while boosting brand visibility.
