Sporty & Cool
Truly is a brand that thrives on a fun, spontaneous, and accessible identity. Every can opens the door to a new adventure, embodying a laid-back and festive mindset. In the spring of 2025, Truly tasked us with building brand awareness for the launch of their two new Mix Packs. To achieve this, we proposed sending 25 personalized PR packages to influencers who align with the brand’s image.
Custom PR boxes
We created the "Truly Sporty" visual universe around the Lemonade Mix Pack. This box included, among other things, a branded cap and a pickleball set to capture the brand’s vibrant summer energy.
For the Fruit Punch Mix Pack, we leaned into the "Truly Cooly" theme by sending a "cool" package that included a branded mini-fridge and other heatwave essentials . Everything was designed to evoke relaxation and good times.
The creators truly embraced the experience and generated a wide variety of content that stayed faithful to the Truly brand: trends, unboxings, pickleball sessions, lifestyle, blind taste tests, and more.
Results: authentic and engaging reach. Mission accomplished: making the summer sparkle and letting the brand shine with every sip. Cheers!
